SanityAI bloghttps://sanity.ai/blogPractical writing on search, ads, automation and sales for service businesses in the GCC.en Why we built our own Dashboard, and what it fixes for our clients.https://sanity.ai/blog/sanityai-dashboardhttps://sanity.ai/blog/sanityai-dashboardSat, 07 Nov 2026 09:00:00 +0400MeasurementAd platforms report clicks and leads. Clients care about booked clients. The Dashboard at app.sanity.ai joins the two, from the first click to the booking. Google says search is now AI search. Here is what local businesses should change.https://sanity.ai/blog/google-ai-mode-local-businesshttps://sanity.ai/blog/google-ai-mode-local-businessFri, 06 Nov 2026 09:00:00 +0400Search and AIAI Mode is becoming the default way people search. The businesses that do well will be the ones that are easy to understand, not the ones with the most keywords. Meta's WhatsApp agent is live everywhere. Should it answer your leads?https://sanity.ai/blog/whatsapp-business-agenthttps://sanity.ai/blog/whatsapp-business-agentFri, 06 Nov 2026 09:00:00 +0400AutomationThe new Business Agent can answer questions, qualify leads and book appointments inside WhatsApp. It is useful, as long as you decide where it stops. Ads are moving into AI answers. What that means for lead generation.https://sanity.ai/blog/ads-in-ai-answershttps://sanity.ai/blog/ads-in-ai-answersFri, 06 Nov 2026 09:00:00 +0400Paid adsGoogle is putting conversational ads and a lead-qualifying agent inside AI Mode. The businesses that gain most will be the ones measuring bookings, not form fills. When an AI agent books for your customer, can it book you?https://sanity.ai/blog/ai-agents-bookinghttps://sanity.ai/blog/ai-agents-bookingFri, 06 Nov 2026 09:00:00 +0400WebsitesAssistants are starting to make calls and bookings on behalf of people. Businesses with clear information and simple booking will be easier to choose. What AI assistants look at before they recommend a businesshttps://sanity.ai/blog/what-ai-assistants-look-athttps://sanity.ai/blog/what-ai-assistants-look-atFri, 06 Nov 2026 09:00:00 +0400Search and AIWhen someone asks ChatGPT, Gemini or Perplexity for a clinic or a lawyer in Dubai, the answer comes from somewhere. Here is what you can influence. The backlash against AI slop is a chance for small brandshttps://sanity.ai/blog/human-content-winshttps://sanity.ai/blog/human-content-winsFri, 06 Nov 2026 09:00:00 +0400ContentFeeds and inboxes are full of content that sounds the same. Writing like a real person with a real opinion has become a competitive advantage again. Working with creators in the UAE now means checking their permithttps://sanity.ai/blog/uae-advertiser-permithttps://sanity.ai/blog/uae-advertiser-permitFri, 06 Nov 2026 09:00:00 +0400Paid socialThe UAE Media Council advertiser permit is now required for creators who promote brands. Here is what businesses hiring them should check. Fewer clicks, same sales: how to measure marketing when AI answers keep people on Googlehttps://sanity.ai/blog/measuring-with-fewer-clickshttps://sanity.ai/blog/measuring-with-fewer-clicksFri, 06 Nov 2026 09:00:00 +0400MeasurementIf customers decide inside AI answers and map listings, last-click reports will undercount what is working. Here is a simpler way to keep score. Every inbox is full of AI-written outreach. Here is what still gets a reply.https://sanity.ai/blog/outreach-in-full-inboxeshttps://sanity.ai/blog/outreach-in-full-inboxesFri, 06 Nov 2026 09:00:00 +0400Go to marketAutomated sales tools have made cold email cheap and everywhere. For high-ticket deals in the GCC, fewer, better messages win. Selling into Saudi from Dubai: why Arabic-first is no longer optionalhttps://sanity.ai/blog/selling-into-saudihttps://sanity.ai/blog/selling-into-saudiFri, 06 Nov 2026 09:00:00 +0400Go to marketMany UAE businesses treat Saudi as an extension of Dubai with a translated website. Buyers there increasingly expect to be spoken to in their own language and context.