Industries/Financial services

Financial services marketing that stands up to review.

We work with insurers, brokers, banks, wealth managers and fintech companies that need growth without compliance risk. Tracking, funnels and automation are built to be measured on applications and policies, and to pass a review.

Funnel reviewThis month
Quote to application rate by channel
Consent recorded on every lead
Policies sent back to Google and Meta
Copy approved by compliance
Where growth stalls

High value buyers, long and careful decisions.

Financial products are compared closely and bought slowly. These three gaps usually decide the cost of each new customer.

Funnels

Quotes that never become applications

Buyers start a quote or application and leave at the same step. Without data on where and why, the funnel stays leaky.

What we doStep-by-step tracking of quote and application flows, with tests on the steps that lose the most.
Data

Tracking that worries compliance

Marketing tags collect more than they should, or stop working because of consent. Both create risk.

What we doConsent-aware, server-side tracking that collects only what is needed and keeps it in your accounts.
Follow-up

Leads handed over and forgotten

Leads pass between marketing, call centres and advisers. Many are never followed up properly, and nobody can see which.

What we doRouting, response targets and follow-up tied to the CRM, with outcomes sent back to the ad platforms.
How we help

Five ways in, one standard.

Each service stands on its own, and most clients start with one. They work best together, because they share the same tracking.

How we work and pricing

Clear scope, priced to fit.

Financial companies usually start with a diagnostic of tracking and the quote or application funnel. The scope is agreed in writing before work begins.

Step 1

Diagnostic

2 to 3 weeks

A senior review of your tracking, funnel, automation and spend, ending in a written report. It ranks what is costing you revenue and what each fix is worth.

Step 2

Fix project

4 to 10 weeks

We fix what the diagnostic found, inside your tools and alongside your team. The scope, the deliverables and the date are agreed in writing first.

Step 3

Expert support

Monthly, cancel any time

Ongoing senior support for your team, with a set number of days each month. It suits teams that want an expert on call rather than another agency.

Every engagement is priced to its scope, so there is no standard rate card. Book a free 20-minute call to talk it through, and you get a written quote after it.

Book a call to discuss pricing
Questions

Questions we often get.

Do you follow financial advertising rules?

We follow the ad platform policies for financial services and the guidance of your regulator. All claims are factual and approved by your compliance team before they go live.

Which products does this suit?

Insurance, lending, cards, wealth, payments and other products with a quote or application step. The longer the decision, the more the follow-up matters.

How is customer data protected?

Personal data stays in accounts you control, and tracking follows each visitor’s consent. We document what is collected and why.

Can you work with our in-house team?

Yes. Most of our work in this sector is done alongside an in-house marketing or digital team.

13 years of marketing across the US, LATAM, Pakistan and the GCC

Let's find where your funnel loses applicants.

Book a free 20-minute call with Wasim to talk through the problem. You leave with a clear view of the first fixes and what a diagnostic would cover, whether or not we work together.

Book a call work@sanity.ai
$1M+
Revenue traced to our campaigns
60%
Lower cost per acquisition, four GCC markets
13
Years of marketing experience