Notes on getting found and chosen.
Practical writing on search, ads, automation and sales for service businesses in the GCC. Each piece covers something changing right now and what to do about it this week.
Google says search is now AI search. Here is what local businesses should change.
AI Mode is becoming the default way people search. The businesses that do well will be the ones that are easy to understand, not the ones with the most keywords.
Meta's WhatsApp agent is live everywhere. Should it answer your leads?
The new Business Agent can answer questions, qualify leads and book appointments inside WhatsApp. It is useful, as long as you decide where it stops.
Ads are moving into AI answers. What that means for lead generation.
Google is putting conversational ads and a lead-qualifying agent inside AI Mode. The businesses that gain most will be the ones measuring bookings, not form fills.
When an AI agent books for your customer, can it book you?
Assistants are starting to make calls and bookings on behalf of people. Businesses with clear information and simple booking will be easier to choose.
What AI assistants look at before they recommend a business
When someone asks ChatGPT, Gemini or Perplexity for a clinic or a lawyer in Dubai, the answer comes from somewhere. Here is what you can influence.
The backlash against AI slop is a chance for small brands
Feeds and inboxes are full of content that sounds the same. Writing like a real person with a real opinion has become a competitive advantage again.
Working with creators in the UAE now means checking their permit
The UAE Media Council advertiser permit is now required for creators who promote brands. Here is what businesses hiring them should check.
Fewer clicks, same sales: how to measure marketing when AI answers keep people on Google
If customers decide inside AI answers and map listings, last-click reports will undercount what is working. Here is a simpler way to keep score.
Every inbox is full of AI-written outreach. Here is what still gets a reply.
Automated sales tools have made cold email cheap and everywhere. For high-ticket deals in the GCC, fewer, better messages win.
Selling into Saudi from Dubai: why Arabic-first is no longer optional
Many UAE businesses treat Saudi as an extension of Dubai with a translated website. Buyers there increasingly expect to be spoken to in their own language and context.
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