Solutions/Paid ads

Paid ads judged on bookings, not clicks.

We run Google, Meta, LinkedIn and TikTok campaigns for service businesses in the GCC. Every campaign is tracked to the enquiries and sales it brings, so budget goes where it pays.

Weekly ads reviewMonday
Bookings traced to each campaign
Budget moved to the best cost per lead
Wasted search terms removed
New ad versions tested
What you get

Campaigns built around what you sell.

We start from your offer and your margins, not from the platform's suggestions. The four parts below are included in every account we run.

01

Tracking that holds up

Calls, WhatsApp chats and forms are tracked as conversions before we spend. Sales data goes back to Google and Meta, so they learn from real buyers.

02

Clear campaign structure

Campaigns are split by service, area and intent, so you can see what each one returns. Broad campaigns get firm limits so they don't eat the budget.

03

Ads and landing pages

We write and design the ads and the pages they lead to. Each version is tested, and the weaker one is switched off.

04

Weekly management

Bids, budgets, search terms and audiences are checked every week. You get a short note on what changed and why.

How it works

How we take over an account.

Most businesses come to us with ads already running. We keep what works, fix tracking first and rebuild in stages, so results don't drop while things change.

1.0Audit

Review the account

We go through your campaigns, tracking and recent spend line by line. You get a written list of what to keep, fix and stop.

2.0Track

Fix the tracking

Conversions are set up for calls, chats and forms, then checked against real enquiries. From here on, every number in the report means something.

3.0Rebuild

Restructure

Campaigns are rebuilt around your services and the searches that bring buyers. Budget shifts gradually toward what the data supports.

4.0Grow

Scale what works

Once cost per lead is steady, budget rises on the best campaigns and new channels are tested. Spend only grows when the numbers justify it.

Measured on enquiries

A report you can read in five minutes.

Platform dashboards show hundreds of numbers. We send the few that matter, in plain language, with the next steps.

Cost per enquiry

What you pay for each call, chat or form, by campaign. This is the main number we manage to.

Cost per booking

What each booked call, visit or sale costs once enquiries are followed up. This shows which campaigns actually pay.

Spend by intent

How much goes to people ready to buy versus people still browsing. Both have a place, but the split should be deliberate.

Wasted spend

Search terms, placements and audiences that cost money without results. These are cut every week.

Works well with

Pair it with the rest of the system.

Questions

Questions we often get.

What budget do we need to start?

It depends on your market and what a new client is worth to you. On the first call we look at your numbers and suggest a test budget that can show results without risking too much.

Which platforms do you run?

Google, Meta, LinkedIn and TikTok, chosen by where your buyers spend their time. Most service businesses start with Google search and one social channel, then expand.

Who owns the ad accounts?

You do. We work inside accounts in your name, so the history and data stay with you.

How long before we see results?

Fixing tracking and wasted spend can improve the numbers within the first weeks. Rebuilt campaigns need a few weeks of data before costs settle.

13 years of marketing across the US, LATAM, Pakistan and the GCC

Let's see where your ad budget goes.

Book a free 20-minute call and we will look at your site, ads and enquiries with you. You leave with the first three fixes, whether or not we work together.

Book a call work@sanity.ai
$1M+
Revenue traced to our campaigns
60%
Lower cost per acquisition, four GCC markets
13
Years of marketing experience