Senior marketing expertise, without the long hire.
SanityAI is a Dubai team of senior marketing experts. We work with marketing teams at larger companies across the GCC on tracking, conversion, automation, paid media and search, in fixed-scope projects judged on revenue.

Wasim Ullah, founder.
Wasim founded SanityAI after 13 years of marketing across the US, LATAM, Pakistan and the GCC. He has led tracking, paid media, automation and search work for companies ranging from fast-growing start-ups to large regional groups.
He is a Toptal Verified Expert, part of a network that accepts the top 3% of applicants, and he leads its UAE community. He studied Insurance and Risk Management at the University of the Punjab and works in English and Urdu.
Three habits we keep.
Larger teams need to know what they are buying and how it will be judged. These habits shape every engagement, whatever the service.
Judged on revenue
We measure our work by enquiries that book and sales that close. Clicks and impressions only matter when they lead there.
A clear scope
Every engagement has a written scope, a price and an end date before it starts. You always know what is being done and when it finishes.
Plain reporting
We report what happened in plain words, including what did not work. Problems are raised early, while they are still cheap to fix.
Clear scope, priced to fit.
Large teams buy expertise in clear stages, so every engagement has a written scope and an end date before it starts. Most clients begin with a diagnostic and decide the next step from what it finds.
Diagnostic
2 to 3 weeks
A senior review of your tracking, funnel, automation and spend, ending in a written report. It ranks what is costing you revenue and what each fix is worth.
Fix project
4 to 10 weeks
We fix what the diagnostic found, inside your tools and alongside your team. The scope, the deliverables and the date are agreed in writing first.
Expert support
Monthly, cancel any time
Ongoing senior support for your team, with a set number of days each month. It suits teams that want an expert on call rather than another agency.
Every engagement is priced to its scope, so there is no standard rate card. Book a free 20-minute call to talk it through, and you get a written quote after it.
Book a call to discuss pricingFive services, one standard.
Each service can run on its own or alongside the others, depending on what is pressing for your team.
Four industries, across the GCC.
We are based in Dubai and work with teams in the UAE, Saudi Arabia and the wider GCC. Most of our work is in industries where leads are valuable and expensive to win.
Our best work, built into software.
Clients sign in to the SanityAI Dashboard at app.sanity.ai to see every enquiry, where it came from and whether it booked. It also checks their site and tracking every morning, so problems are found before they cost leads.
Where to find us.
SanityAI is a business of Safia Saif LLC, Wasl Village, Dubai, United Arab Emirates. We work with clients across the GCC from Dubai.
Email work@sanity.ai or WhatsApp +971 58 578 5819. You can also book a free 20-minute call.
Prefer to just talk it through?
Book a free 20-minute call with Wasim to talk through the problem. You leave with a clear view of the first fixes and what a diagnostic would cover, whether or not we work together.